The International Isambo Beach Carnival annually hosted at Che’s Bay Resort on the shores of Lake Victoria in Busia County has grown in leaps and bounds, becoming one of the most popular cultural festivals in Kenya and the regional as a whole, attracting visitors from across the globe to Che’s Bay, a permanent home to Isambo Beach Carnival.
The festival which seeks to celebrate Kenya’s cultural fusion while showcasing the Lake Basin as a magnet for sports, cultural and nature tourism has also gained fame, thanks to the Miss. Isambo beauty Pageant.
The annual Miss. Isambo beauty Pageant takes place during the cultural festival with the winners joining the roll of honor of Isambo Carnival Ambassadors, mandated to help grow and market Brand Isambo beyond borders, making them the faces of Isambo Beach Carnival and Che’s Bay Resort.
The festival in its Sixth season saw the 2021 Miss Isambo beauty pageant take place at the magical Che’s Bay Resort in Busia County on 23rd December 2020. The event dubbed Isambo Beach carnival Limited Charity edition saw Miss. Rahab Wangare, a 22-year-old from Kakamega County being crowned the overall winner.
Rahab Wangare, an information communication and technology student emerged victorious after beating 10 worth contestants to carry on the mantle as the reigning Miss. Isambo, taking over from Sharon Ochieno the outgoing brand ambassador.
22-year-old Rahab is passionate about the environment, and girl child empowerment, she says her main purpose is to see girl child rising, and she plans to use her title to ensure she helps the girls grow and make good use of their talents even as she advances the brand Isambo agenda to the outside world.
‘’ I have heard and see what affect the people around Budalangi especially the girl child, the life there is so bad, am passionate about helping girls grow and use their talents in making good life for them and having them know their worth even as I help grow the Isambo and Che’s Bay brand. The problem is not poverty; it is lack of girl child support that kills their dreams that’s y I wanted to work around there with the help of everyone of course.’’ She said when asked what she plans to do with her title.